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Achilles Heel –
The Story so far
 Katie
Alexander is the founder of Achilles Heel Limited, based at
593 Great Western Road, Glasgow G12 8HX.
She opened ‘Achilles Heel’ in November
2000, based in a cupboard sized unit within De Courcy’s
Arcade, in the heart of the West End of Glasgow.
Katie had for many years been a personal
trainer and always took a keen interest in fitness. She
became increasingly active in running as a hobby, finding
herself hooked she developed into a devoted runner, taking
part in many events. This opened her eyes to the
possibility of turning her hobby into a business. With
the support of her family and friends she has successfully
achieved this.
 Katie
is unique having the same passion for her running as for her
business. She has been able to develop her ability and
training experiences over the years which has given her
immense knowledge of the running world. This has enabled
her to provide a first class service to the public, by giving
them the high quality products which they demand. She is
always available to give advice and support to all who request
it.
The cupboard sized unit in De Courcy’s
Arcade was extended twice before relocating into the now more
substantial store based on Great Western Road, accommodating a
sizeable office and mail order facility which has currently
been extended world wide.
Katie now employs a keen team of staff
including daughter Sam and son Steven who are equally
motivated to run the business along side their mum. The
other members of the team are also running enthusiasts and are
all fully trained to give the same first class service too.
This enables the shop to keep the high standards that she has
set from day one.
The business continues to be lead by Katie
who remains committed to fulfilling her customers needs by her
innovation.
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